Top Auto - A Mobile-First Website Built for a Modern Car Dealer
About
Top Auto specializes in sourcing vehicles from American auto auctions, handling everything from bidding to delivery in Ukraine. They’re not just importers—they operate their own dealership too, which meant their digital presence needed to reflect their professionalism on the ground and the trust they’ve built with their clients. 🫶
Project
- Client / Top Auto
- Category / Car dealer
- Tech Stack / WordPress, PHP, JavaScript, jQuery, Google Tag Manager, Google Analytics, Chrome Extensions
- Date / Dec 2021 - Feb 2022
Company
When the company director reached out, the request was clear: create a sharp, modern website that acts like a digital business card but feels functional and easy to navigate. After conducting in-depth business interviews and diving into user research, we designed a mobile-first experience tailored to their audience—90% of whom visit the site on their phones. Whether someone’s browsing available cars, checking auction updates, or using one of the calculators, the site feels smooth, fast, and purposeful.
Top Auto is a Ukrainian company that helps customers purchase cars from U.S. auctions and delivers them to Ukraine.
Project scope
We tackled this from both a strategic and hands-on technical perspective. Our scope included:
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Running a business interview to understand needs and define the user journey
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Designing a mobile-first interface using Figma
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Developing a 35-page WordPress site with unique filters, custom pages, and built-in features
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Building a dynamic catalog to manage vehicles in stock, en route, or still at auction
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Creating branded calculators for loan estimates and customs duty calculations
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Implementing a dark mode that activates automatically after 6 PM
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Developing a custom Google Chrome extension for one-click copying of auction slot info
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Setting up Google Tag Manager, Google Analytics, and ongoing monthly SEO services
Outcome
The finished site delivers a polished, high-performing user experience that supports both Top Auto’s customers and internal team.
We launched a fast, mobile-first platform that adapts well across all devices. Thanks to careful planning and testing, the vehicle catalog includes a lightning-fast filtering system—users can navigate listings without lag or confusion.
To support decision-making, we built branded calculators that help visitors estimate loans and customs fees in real time. The site automatically switches to a dark theme after 6 PM too, which adds comfort for users browsing at night.
Internally, the team benefits from a Chrome extension that saves time with a single-click tool to copy auction slot info—cutting repetitive steps from their daily routine.
With over 35 pages live and more still being added, the Top Auto website has become a cornerstone of their expanding digital presence.